WTF Bike Week in San Diego

A few months ago, before COVID-19 was a really really big deal, I was in New Zealand, riding bikes. A friend of mine was taking part in Love to Ride's Aotearoa Challenge. I had forgotten about Love to Ride for 2 years and suddenly there it was in my life, in New Zealand. 

Love to Ride is an online platform where you can log bike rides, get points for pedaling and win prizes. Pretty wonderful right? I actually only took part the first time because the grant prize was a free trip to New Zealand and I figured, I bike a lot anyway, I bet I have a shot at winning...

Spoiler alert, I didn't win. I had to pay for that recent trip to New Zealand. HOWEVER, Love to Ride changed how I think about biking. They use this behavior change approach to biking which is really effective. I had a friend who rarely rode bikes and she joined the challenge because I convinced her to just sign up and see how it went. Well she ended up getting a better bike, and getting into bike commuter and nothing about that shift had to do with me. The constant positive feedback that you get just by doing short, slow rides around town was really encouraging. 
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So anyways, Love to Ride seemed to really work. It turned non-bikers into bike lovers. So I wrote an email that same day, contacted the folks at Love to Ride and said, let's do this in San Diego. Well 2 months later we're about to launch a 25-day bike challenge in San Diego, amid the COVID-19 crisis and I couldn't be more thrilled for this adventure. You can participate inside on a bike trainer. You can participate by taking solo rides around your block, or you can get out and go on bigger blood pumping tours if you're in a safe place to do so. 

We're living in this strange time where suddenly we have no place to go, pollution is decreasing, car traffic has eased and biking is a beautiful option! What a better way to support those new bikers than giving them a great reason to bike...positive feedback and the chance to win prizes. 

Well I inserted some Vie Cycle into the event and yes, we're doing a full 5 days of WTF focused prize drawings. So if you're a WTF biker, get on your bike horse and ride any time between May 25th and 29th. Everyday there's a different prize to win. 
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Here's a sneaky peak....